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Featured Projects.

Branding Project: Fo/ U

An intimate wear brand proposed to be launch in 2022, made to improve the...

Illustration Project: Historical Illustration

An Illustration project that references the history of fashion in various eras...

Product Development Project:
In Good Company

Product Development Project was held in 2022, in which students are assigned to design a capsule collection for a local brand in Singapore. For this project, I lead a team of 3 members to produce the final lineup, marketing, sourcing, and market research. The brand that my group and I decided to use as our local brand for this mock-up was In Good Company...

Branding Project: Till' Abendrot

Till’ Abendrot is a high-level High Street womenswear brand that sells casual wear clothing with UPF 50++. Infusing UPF technology into daily wear to minimize sun damage and maximize UV protection

This project consist of the marketing plan, visual merchandising, and concept boards to illustrate the brand if its executed. It is made in 2022 with preparation to launch in 2023

Illustration Project:Nagoya 2022 Competiton

Nagoya Fashion Associate is the organization behind the 42nd Nagoya Fashion Contest 2022,...

Illustration Project: Nagoya 2023 Competition

Nagoya Fashion Associate is the organization behind the 43nd Nagoya Fashion Contest 2023,...

Illustration Project:
Y.W.B.I.T - Trash to Couture Fashion Design Contest

"You Won't Believe It's Trash (Y.W.B.I.T.)," a fashion design contest that aims to reimagine waste and transform trash into couture, is hosted by Lendlease Mall and is held in Singapore.

Product Development Project: Binary Style

Till’ Abendrot is a lifestyle brand in Singapore that carries goods ranging from fashion products to small household merchandise. One of their top seller is their scarf.

it is a brand started by two sisters with the idea of sharing Singapore's story and heritage through prints.

This project consists of the marketing plan, visual merchandising, and concept boards to illustrate the brand if it's executed. It will be made in 2024 with preparation to launch in 2023 chinese new year