Branding Project: Till' Abendrot

Till’ Abendrot is a contemporary womenswear high street brand based in Singapore that offers casual wear garments in a timeless silhouette, and modest cutting that is infused with a high sun protection factor, UPF 50++. Ensuring maximum comfort, confidence, and security to wearers, allowing them to embrace the warmth of the sun without fear and empowering their everyday life with better wear. 

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The brand targets young women from the age group 25 to 37, young millennials. An age group that is more aware and concerned over their skin condition but also has a strong desire to stay relevant and trendy in their dressing. The brand describes its ideal customer as a young worker with an average income of 3  to 4 thousand a month. Have a busy lifestyle and an outgoing attitude.

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The Brand utilises UPF technology and cool touch technology to ensure that the garments are suitable for Singapore weather and users. But also utilise advancing technology to take note of the brand carbon footprint and working ethics

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This is a mock-up brand, that I worked on for a student project.

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Photo Credit: GIA STUDIO