Product Development Project:
Binary Style
Alongside with Binary Style operating team, my team and I work to produce a capsule collection in preparation for their 2024 Chinese New Year New Launch.
From researching upcoming trends, and designing prints and garments to marketing, sourcing, and merchandising, my team and I contribute towards the entire process as it is a hand over the project.
The collection name is Blooming Transit, it is an exclusive collection that introduces the use of knitwear and unique uses of textile technique, laser cutting to Binary Style. It is a collection that features the Singapore SMRT MAP as a repetitive print along with afew geometric floral cut-out, showcasing how the MRT connects the greenery in Singapore.
Binary Style: Blooming Transit Marketing Plan
This PDF includes the marketing plan as well as research my team and I did in preparation for the collection launch
