Product Development Project:
In Good Company

The goal of this project is to gather market data, analyze customer behavior, design a mockup of the Spring/Summer 2023 collection, and develop a marketing strategy for the line, which will be launched by the Singaporean company In Good Company. 

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Periwinkle Dream is the name of the concept for the S/S 23 collection, which aims to create two-in-one clothing that complements customers' working styles and their desire to feel comfortable as a result of their hybrid work lives. 

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The collection is made targeting to female millennials in the workforce who had to adapt to the hybrid work-life balance as a result of the

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Photo Credit: In Good Company